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  • Writer's pictureDavid England

Digital Marketing | Ecommerce

Technology has offered a huge impact in the present century and every industry, the e-commerce industry is no exception to it. There are new products that are being launched every day to be at the same pace with the dynamic behaviors of customers. The major competition in the e-commerce industry is the presence of over thousands of marketing campaigns that customers are flooded with, and that is the reason why digital marketing for fashion brands is required.

The only way an E-commerce industry can reach out to an extremely large group of prospects and market their product is by using different marketing channels, the success of any E-commerce industry is banked upon how they can leverage all the channels into their strategy. Below are some of the top marketing channels which will soon be updated with new ones in the nearby future: SEM(Search Engine Marketing). SEO(Search Engine Optimization), Email Marketing, Content Marketing, Social Media Marketing, Display Advertising, Mobile Marketing, Behavioral remarketing, Affiliate marketing, Pay per click.

Comparing the old and current method of reaching out to the target audience, it is worth important to note that there has been a change from the way in which information is passed across to people from an e-commerce industry. TV's are no longer used the way it was used before- it has been replaced by Netflix and YouTube, giant billboards are now being replaced by a small screen in our hands, newspapers are being replaced by apps, websites, and emails, radios are being replaced by Spotify and podcasts.

Below are some of the shed lights on the efficacy or importance of digital marketing in the e-commerce industry: it provides equal opportunities for all business, it boost the sales of an industry with influencer thinking, it helps to accelerate sales with discount programs on social media it helps to increase brand awareness with giveaways. It helps to attract visitors by offering style guides; it helps to drive sales by giving directives to industry on how to retarget their audience, it helps in getting more ROI by customizing email campaigns, etc.

Digital marketing helps an E-commerce industry to be able to increase sales as they try to ensure that their users are provided with the right products meant for them. Some of the Tips to increase sales are word of mouth advertising, personalizing content marketing, launching a loyalty program, building a better mobile experience, motivating customers to write a product review. Developing a cross-channel promotional marketing plan, pinpointing target customers and markets, etc.

In conclusion, the efficacy of digital marketing in e-commerce industry cannot be ignored to ensure that business grows by leaps and bounds. The traditional and old method of marketing is no longer having the same impact as it used to have before because most prospects(potential customers) are glued to their smartphones. So there is a need for digital marketing to get the target audience at the right time and ensure they purchase a company's valuable product.

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